Reading is Power, Ignite Your Mind
Developing Marketing Strategies And Plans
The task of any business is to deliver customer value at a profit. In a hypercompetitive economy
with increasingly informed buyers faced with abundant choices, a company can win only by finetuning the value delivery process and choosing, providing, and communicatin
Conducting Marketing Research
Good marketers need insights to help them interpret past performance as well as plan future activities. To make the best possible tactical decisions in the short run and
strategic decisions in the long run, they need timely, accurate, and actionable information about
consumers, competition, and their brands.
“…Marketing is the homework that we do before we have a product….”
PHILIP KOTLER